About Me

Passionate about finance, I have completed my Chartered Accountancy securing an All India Rank 49 in Nov 2016. With a knack for tech & startups, I moved on to pursue a career in venture finance, after which I launched my own e-commerce retail gifting startup - Jholmaal.in.

My love for understanding brand levers led me to my current role as the Head of Marketing & Growth at DailyObjects , a 200cr+ leading, VC-funded lifestyle brand.

Having dabbled in performance marketing, growth strategies & people management in dynamic environments, I continually seek to collaborate with creative minds and agile teams.

Work Experience

Leading the brand's overall growth strategy & execution to establish a profitably dominant position in the $8bn lifestyle accessories market - with focused marketing strategies and key brand partnerships for the India & US territories

Launched India’s quirkiest gifting platform striving to add a unique & crazy touch to the millennial gifting experience. Launched in 2018, a young, yet creative organization we want to do our bit to help you go beyond the same old boring mugs and offer globally curated pop-culture products

Responsible for scaling portfolio of cKers, a venture debt finance company, in the Decentralized Renewable Energy (DRE) segment in India by mapping the ecosystem, identifying & sourcing investible opportunities, formulating financing products & managing the overall impact investment portfolio

Responsible for preparation of Techno Economic Viability studies, IRR Models, & statutory audits across Fortun 500 companies. Performed Analytical Review (Variance analysis, risk assessment and fraud detection) of financial statements using IDEA & MS-Excel